Radio Flyer Case Study

From humble beginnings to an innovative leader in product and culture, Radio Flyer has come a long way to become a classic name in toys. Rediscovered with each new generation, Radio Flyer continues its family tradition of building safe, quality toys that spark imagination and inspire active play. From the original little red wagon to modern wagons, tricycles, scooters and other ride-ons, Radio Flyer brings smiles to children and families around the world. Radio Flyer is dedicated to creating tomorrow’s innovative products while staying true to The Little Red Rule: “Every time we touch people’s lives, they will feel great about Radio Flyer.�? As an employer, Radio Flyer wants the same philosophy to hold true for employees, who are better known around the office as “Flyers.�?

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