Customer Satisfaction / Loyalty Surveys
Are your customers satisfied with the level of service your organization provides?
Even if you feel confident that the answer is "yes," there are probably a lot of nuances you are missing. Do you know what your customers like most about your product? What they wish you would change? Do you know whether they would be willing to pay you more if you could offer them something that you don't currently provide?
Failure to Survey Customers Can Deplete Your Profits
If you aren't already conducting Customer Satisfaction Surveys, you may wish to consider the following:
A typical business spends five times more to attract a new customer than to retain a repeat customer. Think of the impact that even a 2% increase in customer retention would have at your organization.
80% of all unhappy customers will never do business with the company again. Do you know which of your customers have already crossed this threshold? Not knowing has already eliminated the possibility of ever recovering them as clients.
An unhappy customer will communicate their dissatisfaction to an average of ten potential customers who, in turn, tell at least five other people. Approximately 60 individuals will eventually learn of the initial complaint, which will likely cause them to take their business elsewhere. Yet, while this entire process takes place, you remain in the dark, because only 4% of all dissatisfied customers will communicate their displeasure to a company unless specifically asked.
Our research has consistently shown that companies who are customer service leaders can charge 10% more than the industry average without adversely impacting revenue growth. These companies reap the rewards of their customer commitment and make twice as much in profit when compared to their competitors.
HR Solutions' Comprehensive Customer Satisfaction Survey Gives You a Competitive Edge
By implementing HR Solutions' Customer Satisfaction Survey, your organization will be able to:
- Quantify customers' overall satisfaction with your products and services.
- Determine the extent to which pricing influences repeat customer sales.
- Prioritize areas where improvement will most affect customer satisfaction.
- Identify key competitors and accurately determine your competitive position.
- Measure the relationship between customer satisfaction and customer loyalty.
Through a survey partnership with HR Solutions, your organization will have the opportunity to acknowledge emergent trends in customer feedback, reach out to customers who are strongly dissatisfied with their consumer experience, and create an actionable plan to improve your commitment to customer satisfaction.
For more information about HR Solutions' Customer Satisfaction Surveys, please contact us at (312) 236-7170 or via email at info@hrsolutionsinc.com.