This summary score is a composite of the six dimensions in the survey, all considered of paramount importance to sales effectiveness. It serves as a true benchmark, quantifying your organization's present sales effectiveness and overall progress.

The Overall Sales Effectiveness dimension is a global evaluation, and is most useful for comparing your sales force to the sales forces of other organizations across the country, who have taken the very same survey.

This dimension taps into the individual's satisfaction with the organization's sales and marketing strategy, prospects for future sales, and sales goals. A higher score on this dimension suggests that the respondent: is afforded ample opportunity for sharing his/her input about sales strategies, values current strategies and goals, and positively views his/her future sales prospects.

This measure focuses solely on the organization's tangible support of sales, such as technical support, access to marketing materials, allocation of sales responsibility, and the support or service received from other departments in the organization.

This yardstick evaluates the sales representative's degree of satisfaction with, and perceived equity of, current compensation and recognition programs. It also quantifies the degree of motivation sales representatives feel the organization provides in support of increasing sales. It is primarily concerned with the catalysts driving an individual's desire to consistently increase sales.

This dimension will help determine what factors are effectively motivating its salespeople to sell, and will assist in identifying areas that need to be refocused to promote higher sales.

This scale gauges the sales representative's evaluation of whether the organization and its personnel are truly committed to quality and customer service. Results from this dimension reveal the degree to which sales representatives believe the organization is committed to attracting new customers, retaining current customers, and responding to customer complaints.

This measure evaluates the training support provided to both new and seasoned sales representatives. Items within this dimension allow sales representatives to assess: the amount of training received, the type of training offered, and the job orientation for new sales representatives.

This dimension deals with the individual's evaluation of a variety of leadership characteristics, and quantifies the sales representative's perception of whether their immediate supervisor is a supportive, communicative, and organized manager.

HR Solutions gives you the choice to create your own customized survey dimensions, as well, which accurately measure topics of particular importance to and its sales force.